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Home > Practice Foundation Outline

The following is a list of some of the courses we teach.

  1. BEGINNING YOUR PRACTICE
    1. FINANCING
      1. Where to get a loan
      2. How to prepare a loan proposal
    2. SELECTING YOUR LOCATION
      1. Find the right location for your practice
      2. Should you lease, buy, or build your office
      3. "Hot towns" vs "cold towns"
    3. DESIGNING YOUR OFFICE
      1. Floor plan must be efficient
      2. Types of exterior signs
      3. Choose the right lighting
      4. The use of color
    4. DECORATING YOUR OFFICE
      1. Outside the office
      2. Reception room
      3. The business office
      4. Consultation/Report room
      5. X-ray/Examination room
      6. Adjusting/Therapy rooms
  2. STAFFING YOUR OFFICE
    1. WHERE TO LOOK FOR NEW PEOPLE
      1. Employment Agencies
      2. Classified Ads
      3. Business schools, colleges, etc.
    2. INTERVIEWING APPLICANTS
      1. Employment application
      2. Strategies during the interview
      3. Post-interview strategies
      4. Pre-employment profile
    3. HIRING YOUR STAFF
      1. Independent contractor vs employee
      2. Full or part time
      3. Why you must have a written office policy
  3.  TRAINING YOUR STAFF/DOCTOR
    1. SUCCESSFUL APPEARANCE
      1. Stationery and business cards
      2. Literature and brochures
      3. Diplomas, Awards, etc.
      4. Equipment
      5. Handshake
      6. Doctor’s appearance
    2. TELEPHONE COMMUNICATION PROCEDURES
      1. Phone scripts and voice quality
      2. The new patient call
      3. Scheduling patients over the phone
        1. Handling canceled appointments
        2. Re-schedules
        3. Missed appointments
      4. Confirmation calls
    3. THE APPOINTMENT BOOK
      1. Proper layout of appointment book
      2. Coding: new patient, appointment cards, maintenance patients
      3. Cluster booking
      4. Missed appointment sheet
      5. Dismissal slip
      6. Understanding the treatment card
      7. Patient control and communication
    4. PATIENT MANAGEMENT
      1. Forms and how to use them
      2. The "Leak in the bucket"
      3. Tickler file
      4. Recall
    5. NEW PATIENT PROCEDURE
      1. Cash practice
      2. Consultation
      3. Examination
    6. REPORT OF FINDINGS PROCEDURE
      1. Multiple appointment card
      2. Initial treatment and communication
    7. REGULAR PATIENT PROCEDURES
      1. Treatment therapy card
      2. Treatment room control
    8. FINANCIAL PROCEDURES
      1. Fees
      2. Collections at front desk
      3. Insurance verification
      4. Payment arrangements
      5. Mail collections
      6. Insurance billing
    9. STATISTICS AND HOW TO KEEP THEM
      1. Daily analysis
      2. Staff stats
      3. Monthly results form
      4. Goal setting
      5. New patient conversion tracking
    10.  COMMUNICATION
      1. Interpersonal communication
      2. "Office Policy"
      3. Staff meetings
      4. The "80-10-10" rule
      5. People power
    11.  MARKETING ACTIVITIES
      • 100 New Patients every month
      • Community education lectures for unlimited new patients
      • Triple your referrals from patients and staff
      • Patient Appreciation Day
      • Health Club Program
      • Scripts and formats and how to use them
      • Why you need a marketing program
      • Promotional Distribution Programs
      • Yellow Page Advertising at its best
      • Letters to the Editor
      • Create a high income cash practice
      • Referrals from Attorneys
      • Opening an office advertising
      • Family care themes
      • No cost methods of acquiring new patients
      • Power letters for new patients
      • Condition of the day
      • Union program
      • Stimulating referrals from daily contacts
      • Newspaper columns
      • Presentation to Lawyers
      • Open House
      • Community health awareness program
      • Health Fairs and Trade Shows
      • Stimulating auto accident referrals from patients
      • How to get business to help you get new patients
      • Chiropractic information speech
      • Family health history
      • 30-60 New patients per month with spinal screenings
      • How to present a back school
      • Telemarketing that works
      • New patient workshops
      • Effective public relations
      • New patient lead follow-up
      • Referral board
      • Referrals from Dentists
      • News releases
      • How to make yourself managed care proof
      • Display ads that get results
      • Workers compensation program
      • In office spinal check-up program
      • Hiring and training a marketing person
      • Health professionals network
      • Health pass
      • New patient orientation